Following the first part of this post I am going into some details about in-game advertising and alternative revenue streams that enable “free to play” games. In-game advertising is nothing new. The US company Massive, which was purchased by Microsoft in 2006, provides services to host advertising within videogames. However the placement of adverts is [...]
Posts Tagged ‘Micro Transactions’
Korea’s Free Gaming Model (Part 2/2)
Posted: February 26, 2009 in Online GamingTags: Cyworld, Digital Present, Free to play, Internet, Micro Transactions, Online Gaming
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Korea’s Free Gaming Model (Part 1/2)
Posted: February 25, 2009 in Online GamingTags: Free to play, Games Room, Internet, Korean Games, Micro Transactions, Online Gaming
Where the US has become the Mecca of basketball through its NBA super athletes, Korea’s super internet technology is making it the capital of online games. Let’s look back down memory lane first. I remember playing Midway’s “NBA Jam” basketball game in 1993 – published by Acclaim. It was my favourite arcade sports game for [...]
Korean Games Industry and its Stable Economic Roots
Posted: February 24, 2009 in Industry, Online GamingTags: Games Economy, Korean Games Industry, Micro Transactions, Online Gaming, Profitable
Today the Q4 results of 2008 are out and a majority of Korean online game portals have announces higher than ever sales figures (NHN and Hangame, Neowiz, CJ, etc…). For the last ten years Korean online portals seem to have successfully cultivated their domestic games market and target audience. Established micro-transaction models appear to be [...]
