Celebrity endorsements can greatly increase consumers’ awareness of a product, capture their attention and make an advertisement more memorable. In South Korea I see an increasing number of product endorsements by celebrities including the recent tie-up of Nintendo DSi and Girls Generation. SNSD which stands for 소녀시대, meaning Girls Generation in Korean, is a girl [...]
Posts Tagged ‘Kpop’
Girls Generation / SNSD 소녀시대 and Nintendo DSi
Posted: April 19, 2010 in General, Posts with PicturesTags: Celebrity Endorsement, Girls' Generation, 소녀시대, Korean Girl Group, Korean Pop, Kpop, Nintendo DSi, Nintendo Korea, SNSD
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Big Bang in Sudden Attack
Posted: July 26, 2009 in Games, Posts with PicturesTags: Big Bang, Big Bang Sudden Attack, Daesung, Endorsement, FPS, G-Dragon, Korean FPS, Korean Game, Korean Pop, Kpop, Marketing, Seungri, Stars, Sudden Attack, Taeyang, Video
Awesome Marketing ^_^ One of my favorite Korean groups “Big Bang” are transformed into playable characters in one of my favorite FPS games “Sudden Attack” Features include Big Bang character choice, arm reserve etc … One picture and two videos below: Navid
Korean “Wonder Girls” play and sing to PlayStation3
Posted: April 21, 2009 in General, Posts with PicturesTags: Girls' Generation, Korea, Kpop, PlayStation, PlayStation3, Wonder Girls, WonderGirls
The leading Korean pop group Wonder Girls perform in their latest video “Now”. Considering this is a short music video the opening scene has a product placement of PlayStation3 for the duration of about one minute. In one of my recent posts you have seen ”Girls Generation“, another Korean girl group, promoting the game Dungeon & Fighter. As [...]
“Girls’ Generation” to PR Online Game
Posted: April 11, 2009 in Games, Posts with PicturesTags: Dungeon & Fighter, Girls' Generation, Korean Action Game, Korean Girl Band, Korean Online Game, Korean Pop Group, Kpop
The Korean pop group “Girls’ Generation” has been signed up to promote “Dungeon & Fighter”‘, an online action game developed by Neople and published by Nexon, according to Yonhap News Agency. I am wondering if “nine” group members generate enough distraction to actually forget about the game. However apparently this girls group is quite popular [...]
