Following the first part of this post I am going into some details about in-game advertising and alternative revenue streams that enable “free to play” games. In-game advertising is nothing new. The US company Massive, which was purchased by Microsoft in 2006, provides services to host advertising within videogames. However the placement of adverts is [...]
Posts Tagged ‘Internet’
Korea’s Free Gaming Model (Part 2/2)
Posted: February 26, 2009 in Online GamingTags: Cyworld, Digital Present, Free to play, Internet, Micro Transactions, Online Gaming
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Korea’s Free Gaming Model (Part 1/2)
Posted: February 25, 2009 in Online GamingTags: Free to play, Games Room, Internet, Korean Games, Micro Transactions, Online Gaming
Where the US has become the Mecca of basketball through its NBA super athletes, Korea’s super internet technology is making it the capital of online games. Let’s look back down memory lane first. I remember playing Midway’s “NBA Jam” basketball game in 1993 – published by Acclaim. It was my favourite arcade sports game for [...]
Weight of Korea’s Online Games Market
Posted: February 21, 2009 in IndustryTags: Industry, Internet, Online Gaming, Statistics
Recently the consulting firm PearlSearch has published an interesting study about the Korean games market in 2009. In their summary it states that 80% of households are already connected to the internet. Out of those the age group of 20-30 account for 67%, paying for online content. Korea’s big game portals seem to attract up to [...]
