Celebrity endorsements can greatly increase consumers’ awareness of a product, capture their attention and make an advertisement more memorable. In South Korea I see an increasing number of product endorsements by celebrities including the recent tie-up of Nintendo DSi and Girls Generation. SNSD which stands for 소녀시대, meaning Girls Generation in Korean, is a girl [...]
Posts Tagged ‘Girls’ Generation’
Girls Generation / SNSD 소녀시대 and Nintendo DSi
Posted: April 19, 2010 in General, Posts with PicturesTags: Celebrity Endorsement, Girls' Generation, 소녀시대, Korean Girl Group, Korean Pop, Kpop, Nintendo DSi, Nintendo Korea, SNSD
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Korean “Wonder Girls” play and sing to PlayStation3
Posted: April 21, 2009 in General, Posts with PicturesTags: Girls' Generation, Korea, Kpop, PlayStation, PlayStation3, Wonder Girls, WonderGirls
The leading Korean pop group Wonder Girls perform in their latest video “Now”. Considering this is a short music video the opening scene has a product placement of PlayStation3 for the duration of about one minute. In one of my recent posts you have seen ”Girls Generation“, another Korean girl group, promoting the game Dungeon & Fighter. As [...]
“Girls’ Generation” to PR Online Game
Posted: April 11, 2009 in Games, Posts with PicturesTags: Dungeon & Fighter, Girls' Generation, Korean Action Game, Korean Girl Band, Korean Online Game, Korean Pop Group, Kpop
The Korean pop group “Girls’ Generation” has been signed up to promote “Dungeon & Fighter”‘, an online action game developed by Neople and published by Nexon, according to Yonhap News Agency. I am wondering if “nine” group members generate enough distraction to actually forget about the game. However apparently this girls group is quite popular [...]
