Korean Social (Game) Networks

Without doubt online social networks such as Facebook, MySpace and Twitter are becoming increasingly popular. The technical nature of these websites allows games developers to create casual and light games such as Pet Society and Farmville to be played online directly on those networks. Such social networks are not new to South Korea. In fact [...]

Korea’s Free Gaming Model (Part 2/2)

Following the first part of this post I am going into some details about in-game advertising and alternative revenue streams that enable “free to play” games. In-game advertising is nothing new. The US company Massive, which was purchased by Microsoft in 2006, provides services to host advertising within videogames. However the placement of adverts is [...]